Investments in tourism exceed a trillion dollars for the first time: investors choose destinations with a long-term vision

Are investor criteria changing?

Photo: hrturizam

Author  HrTurizam.hr

6. August 2026.
When it comes to tourism, the most common topics are arrivals, overnight stays, spending or revenues. This week, the World Travel & Tourism Council (WTTC) turned its attention to an indicator that is much less frequently at the center of discussions, and which perhaps speaks even better about confidence in the future of the sector - investment. According to a new WTTC report, global investment in travel and tourism will this year...
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Author  HrTurizam.hr

6. August 2026.