Val Gardena shows how the destination is managed: the guest parks the car, and the destination takes over the mobility

Destination management in practice

Author  Goran Rihelj

20. May 2026.
While traffic congestion, pressure on infrastructure and the sustainability of tourist destinations are increasingly discussed across Europe, most discussions still follow the same path: how to limit traffic, reduce the number of cars and decongest the space. But perhaps the question was posed incorrectly from the start. Because the problem is often not the car, the problem is the experience. If a guest's own car is still the most...
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Author  Goran Rihelj

20. May 2026.