Non-refundable digitization vouchers are coming soon - the EU has recognized the importance of digitization in tourism

Covid-19 is the catalyst for many digital transformations in the hotel industry, and the importance of digitization in the creation and improvement of the hotel product has been recognized within the framework of the National Recovery and Resilience Plan, in the form of non-refundable digitization vouchers for small and medium-sized companies.

Digitization and development of digital products in tourism is undoubtedly an important item when planning the complete guest experience and creating products. Trends and statistics indicate the importance of investing in digitization, but a large number of articles leave out important parts of this conversation. For example, what is considered investing in digitization in a hotel, or how to start creating a digital product.

The importance of such development is recognized through the National Recovery and Resilience Plan, and application of the project to obtain non-refundable vouchers for digitization and development of a digital product will be made possible for medium and small companies that will in this way get the opportunity to digitize their business. A total of five types of non-refundable vouchers are offered, which, according to announcements, will be available in the second quarter of 2022.

How to start the digitalization process?

Vouchers listed are: Digital Skills Improvement Voucher, Digital Transformation Voucher, Cyber ​​Resilience Voucher, Development and Implementation of Complex Digital Products and Services Voucher and Digital Marketing Voucher. The last mentioned voucher for digital marketing has a maximum value of HRK 75.000 and is an excellent choice for hoteliers.

Through this voucher, medium and small companies in the industry will be able to apply for the total amount that covers the creation and testing of mobile applications, and with certain conditions and acceptable costs, it also lists the following services: website creation, creation and testing of mobile applications, use of data to improve interaction with customers, and creation of an online store and reservation platform.

The above items can be created very easily by using just one service, which is Web App -  Hotez web application.

Why Web App?

Web App is the simplest and most comprehensive way that can significantly help a hotel's business. This form of communication technology dedicated to guests meets multiple needs at once: it provides timely and clear information about the hotel, its offerings and the destination, it provides the opportunity to interact with hotel staff and it is easy to create orders for hotel services before and during the stay. Web App brings the best of mobile technology without the need to download to the device.

A Web App is a good choice when creating a sustainable business because through digital display it eliminates the use of printed materials, and at a time when the emphasis is on safer travel, it certainly has an advantage over any printed materials.

Other functionalities such as virtual remote control and smart room management certainly help prevent contamination and raise hygiene standards, as most controllers have been replaced by a single device that the guest has with them at all times of the day anyway.

How to get non-refundable digitization vouchers?

It's certainly a good idea to start laying a healthy foundation by looking at the experience we want to provide our guests. If you've recognized the opportunity and are ready to begin your digital transformation Hotez provides support in the creation of the entire process: from applying for non-refundable vouchers and drawing up a project, to choosing a solution, creating a Web application and implementing all the necessary technology.

You can find more information at Welcome to the website or by way of send an email.

Hotez creates digital hospitality solutions and interactive guest trip a platform for entertainment and information. The platform was created as a result of many years of experience in hospitality and IT industries, where he combines experience working in international markets and technical know-how in creating a unique platform for a seamless guest experience.