Image management in the function of developing Croatian tourism

Seasonality, unfavorable structure and outdated accommodation capacities are key weaknesses of our tourism sector, according to relevant SWOT analyses...

Photo: FB Croatia Airlines
Seasonality, unfavorable structure and outdated accommodation capacities are key weaknesses of our tourism sector, according to relevant SWOT analyses, and one of the most significant burdens on the sector is the poor image of Croatia. Economic theorists define the aforementioned term as a set of beliefs and impressions that people have about a country, more precisely, as an image of a large number of associations and fragments...
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