The Smart Tourism Association presents smart projects that connect tourism and technology

Association Smart tourism is organizing the first in a series of events called Smart tourism projects.

This event will be held in a virtual format via the EMPL platform and is intended for everyone who wants to hear and be inspired by good and positive examples and learn about the technological solutions that have marked a turning point in Croatian tourism.

Keynote lecture "How digital are we - analysis of online business of Croatian travel agencies"  will be held by Ivan Ilijašić, president of the Association and director of the company Orioly. This is the first such research in Croatia and shows important results that can serve as a guideline in further planning and improving the situation in the tourist sector. market.

Technology to a sustainable tourism product

Through a combination of case studies and panels in which directors of Croatian technology companies developing digital tourism products will participate, in addition to upcoming trends and innovations connecting the world of tourism and technology, they will talk about the collaboration of IT companies on joint tourism projects and, through their own experiences and results, will show the impact that smart technological solutions have on the sustainability of the tourism product.

"Members of the Smart Tourism association have implemented a number of interesting projects in the past year with the aim of digital advancement, and with this event we wanted to show how to move forward. This year is extremely important for the digital transformation of Croatian tourism because it offers us the opportunity for major investments. By analyzing the current situation and based on feedback From the information we see that as a tourist country we have a lot of room for improvement and in this way we wanted to show a large number of excellent examples that our tourism sector can start implementing tomorrow, all with the aim of creating a better tourism product and better visibility on the global tourism map.", said Ivan Ilijašić, director of the company Orioly and president of the Smart Tourism association.

The virtual event "Smart Projects in Tourism" will be held February 15, 2022 starting at 11:00 a.m.To participate in the event and access the virtual platform, you must register in advance.  We of this link.

About the Smart Tourism Association

The Smart Tourism Association was founded in 2021. Its mission is to help Croatian tourism strategically use technology for the benefit of tourists and employees, but also to ensure that these technological projects bring results, and not be an end in themselves.

Member companies work together to set up a smart destination and develop tourism in a meaningful way by creating digital products and solutions that bring value to the entire community and ensure tourists can easily explore and experience the local experience.

Member companies of the association: Orioles, Infosite, Phobs, Equinox, Delta Reality, Magic4Club, BE-terna, Informal, Direct booker, Intersoft, Lloyds Digital, Croatian Tourism te Lemax.