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Uber is taking on new challenges through UberBike, a system of public bicycles. It is a collaboration with the start-up company Jump Bikes, a system of electric public bikes (electrical assistance, so users still have to pedal, but with much less effort), which has been present in America since 2010 and achieved huge success, and is now spreading throughout Europe. After a successful collaboration in San Francisco, Uber is in the market...
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