Uber is entering the OTA space, but from a completely different starting position

Uber enters the space of classic OTA platforms, but from a completely different starting position. Its advantage did not arise in booking accommodation, but in...

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Author  Goran Rihelj

22. August 2026.
Uber is entering the space of classic OTA platforms, but from a completely different starting position. Its advantage did not arise in booking accommodation, but in the movement of the guest. And mobility could become the gateway through which Uber tries to connect an increasing part of the tourist journey. Uber this week took another step beyond its original role as a transportation platform. In India, in partnership with...
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Author  Goran Rihelj

22. August 2026.