The Opatija Tourist Board coped and communicated best in an emergency situation

Since the beginning of the coronavirus crisis, I have been emphasizing that the worst thing in a crisis situation is not to communicate. The importance of quality communication is always important,...

Author  Goran Rihelj

1. June 2020.
Since the beginning of the coronavirus crisis, I have been emphasizing that the worst thing in a crisis situation is not to communicate. The importance of quality communication is always important, let alone in a crisis situation. While we have seen how other destinations have communicated during this time of crisis for the tourism sector, in Croatia we have been relatively late with the "StayHome, TravelLater" narrative, and few destinations have reacted at all...
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Author  Goran Rihelj

1. June 2020.