The Tourism Council of HTZ unanimously confirmed Kristjan Staničić for the new mandate

The 6th session of the Tourism Council of HTZ was held, where Kristjan Staničić was appointed director of HTZ for the mandated...

Author  HrTurizam.hr

3. June 2026.

It was held 6th session of the Croatian Tourist Board's Tourist Council on which it is Kristjan Staničić appointed by the unanimous decision of the members of the Council director of HTZ for a four-year term. This officially concludes the competition for the selection and appointment of the director of the CNTB, which was open until March 30 this year, according to the CNTB.

"For me, re-election as the director of the Croatian Tourist Board primarily represents a responsibility towards Croatian tourism, all tourism workers, partners, but also to Croatia as a whole, given that tourism is one of our most important economic sectors. I would like to sincerely thank Minister Glavina and all members of the Tourist Council for the trust they have shown me. Together, we have successfully responded to numerous challenges over the past few years, and I am particularly pleased that we have further strengthened Croatia's international position as a quality, safe and sustainable destination that attracts guests throughout the year."", he said Stanicic.

He particularly emphasized that in Croatia today, compared to 2017, when he was first appointed director of the Croatian Tourist Board, eight million more overnight stays are being achieved, i.e. the figure has been exceeded. 110 million overnight stays on an annual basis, in which numerous campaigns and promotional activities carried out by the Croatian National Tourist Board on domestic and foreign markets played an important role.

Kristjan Stanic

The aforementioned is also confirmed by the growth of traffic from the most important emission markets, both European and distant, where the US market stands out in particular, which for the past few years has recorded a continuous and significant increase in tourist arrivals and overnight stays, adding that HTZ played an important role in positioning Croatia as an aviation destination.

"In the new mandate, we will continue to work on further strengthening the competitiveness of Croatian tourism, developing year-round offerings, sustainable destination management, and promoting all Croatian regions and tourism products. The emphasis will be on digitalization, the use of new technologies such as artificial intelligence, further strengthening cooperation with strategic partners in order to maintain the growth trend of new airlines to our country, and I would also like to remind you that we are soon releasing a completely new promotional video for Croatian tourism starring John Malkovich, which will be the basis for new innovative marketing campaigns in the coming years. I believe that by working together with all stakeholders, we can further improve the quality of Croatian tourism and ensure its sustainable growth for the benefit of local communities, the economy, and all citizens."" he concluded Stanicic.  

The session also adopted Decision on the selection and appointment of directors of HTZ representative offices in six markets, namely in the markets Austria, Hungary, the Czech Republic and Slovakia, where the previous directors were re-elected, while new ones were appointed in the markets Slovenia, Scandinavia i Kine.

Croatia to host Lufthansa's Annual General Meeting in 2027 

Let us add that the session also adopted Decision on the approval of the hosting of the annual meeting of the network of travel agencies Lufthansa City Center International GmbH (LCC), the world's largest independent travel agency franchise, operating through 600 offices in 110 markets and in business for over 35 years.

The LCC Annual General Meeting is held every two years in different destinations, and for June 2027, interest has been expressed to hold the meeting in WifeThe planned number of participants is over 400, including high-ranking representatives, agency owners and leading managers in the tourism industry. Based on this Decision, the signing of a letter of intent, or the conclusion of an appropriate contract between the Croatian National Tourist Board, LCC and the Istrian County Tourist Board, concludes the CNTB.

Photo: HTZ

Author  HrTurizam.hr

3. June 2026.