Tourism cannot be a cash cow for everyone: Slovenia seeks tourism euro for agriculture

the so-called "tourist euro"

Photo: Hikerwise, pexels

Author  Goran Rihelj

28. August 2026.
The question is not just how much money tourism generates. It is much more important how much value tourism creates and returns to the destination from which that value originated. Slovenia opened an interesting debate this summer about the relationship between tourism and agriculture, but the proposal that has provoked reactions from the tourism sector actually raises a much broader issue than one extra euro per night. In the coalition agreement of the new...
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Author  Goran Rihelj

28. August 2026.