When one bad move can harm an entire destination: research explains what really makes a country's tourism brand

Gate and Menu: destination theory

Author  Goran Rihelj

25. July 2026.
For decades, we've been saying that a destination is more than the sum of its hotels, restaurants and attractions. But are all its parts equally important? New scientific research suggests a completely new way of thinking about the tourism brand and claims that there are resources whose loss could undermine the value of the entire destination, while the disappearance of others would only have a local impact. What does this mean for Croatia and...
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Author  Goran Rihelj

25. July 2026.