TUI Musement and EVENTIM connect tourism and live events: 250.000 events enter tourism distribution

First the concert, then the hotel.

Photo: TUI

Author  Goran Rihelj

25. August 2026.
A concert, a football match or a festival have long ceased to be just content that a tourist accidentally finds when he arrives at a destination. More and more often, the event itself is becoming the reason for the trip in the first place. TUI is now trying to connect this trend much more tightly with its own tourism distribution system. TUI Musement, Tours & Activities, part of the TUI Group, has entered into a partnership with CTS EVENTIM through which...
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Author  Goran Rihelj

25. August 2026.