Tourists are increasingly looking for experiences they participate in, not just attractions they observe, according to Tripadvisor data.

Tripadvisor's new "Mid-Year Experiences Trends Report 2026" brings interesting data about experiences. But more important than...

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Author  Goran Rihelj

27. August 2026.
Tripadvisor's new "Mid-Year Experiences Trends Report 2026" brings interesting data about experiences. But more important than the percentages and trends themselves is the demand structure behind them. Before we get into the details, what's important for context is that the report is based on experience booking data from January 1 to June 30, 2026 and...
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Author  Goran Rihelj

27. August 2026.