The transformation of TripAdvisor: They sell experiences the most

TripAdvisor claims that their strategy is to be one of the world's largest travel agencies offering experiences like parasailing and hiking...

11. May 2019.
TripAdvisor claims its strategy is to become one of the world's largest travel agencies, offering experiences like parasailing and hiking tours. But this week, it revealed a few more tactics it's using to achieve that goal, reports Skift. For the past few years, the company has generated its largest revenue from selling experiences. However, it faces competitors like Airbnb, Booking.com, Ctrip...
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11. May 2019.