Hoteliers cautiously optimistic: bookings stable, costs growing faster than revenues

The season looks stable. Bookings are in, prices are keeping pace with inflation, and expectations are not dramatic. But the real story is not in demand. For the third year in a row...

Photo: Deloitte

Author  HrTurizam.hr

31. March 2026.
The season looks stable. Reservations are there, prices follow inflation, and expectations are not dramatic. But the real story is not in the demand. For the third year in a row, tourism enters the season with the same problem: costs are growing faster than income. And that changes everything: from profitability to the investment cycle. Domestic tourism companies, despite increased geopolitical uncertainty, enter this tourist season with t...
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Author  HrTurizam.hr

31. March 2026.