Climate becomes a factor of competitiveness: Heatwaves change perception of the Mediterranean

First warning signals.

Photo: Miguel Saddi Vitorino, pexels

Author  Goran Rihelj

1. September 2026.
Extreme summer temperatures in the Mediterranean are no longer just a matter of weather forecasting, guest comfort or an operational challenge for the entire tourism sector, from hoteliers, renters to destinations. If the pattern from the summer of 2026 continues, the climate could gradually become one of the factors that changes the very perception of tourist destinations, and thus their market position in the long term. Because the climate slowly,...
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Author  Goran Rihelj

1. September 2026.