Weekly Review: Not everything that goes viral is a tourism product

Tourism no longer wins with attention, but with a system

Photo: Bhupendra Singh, Pexels

Author  Goran Rihelj

24. August 2026.
The news tells us what happened. The context shows us why it matters. The old adage goes: not all that glitters is gold. The tourist version of this could be: not everything that goes viral is a product, not every click is a guest, and not every overnight stay is a success. Because you can get attention overnight these days. All it takes is one algorithm, one video, one donut at 2.300 meters or the sound of a bicycle bell that...
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Author  Goran Rihelj

24. August 2026.