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Photo: Karsten Winegeart, Unsplash
Recently, at HrTurizma, through a seemingly banal story about viral donuts in the Dolomites, we opened up a question that will become increasingly important for destination management: who actually manages tourist demand today - the destination or the algorithm? In Val di Fassi we saw an interesting paradox. The local DMO has not cooperated with influencers and food bloggers for two summer seasons because the destination has additional promotion...
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