Horse sweat tablets, tartaric acid crystals, dust from Klimt paintings, sound waves from concerts...
Is it even a city?
The case of a resort in Lapland.
In tourism, reputation is the key to everything. It can attract guests, secure partnerships, and strengthen a destination's global position. It can also be very fragile...
Silence as a new luxury.
Tourism is not about selling rooms: why are destinations still playing the wrong game? While tourism is still measured by arrivals and overnight stays, many destinations are...
Generic or unfounded terms like 'eco-friendly', 'green' or 'sustainable' will soon no longer be allowed.
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Sales and marketing in the hotel industry
The Croatian National Tourist Board has adopted amendments to the Annual Work Program for 2026. The focus will be on strengthening promotional activities, digital marketing, cooperation with airlines, and campaigns aimed at further boosting tourism traffic.
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