Where are the new metrics that tourism desperately needs? How will the industry actually treat nature and communities as equal beneficiaries? Is tourism ready to demolish its neocolonial mindset? These are the essential questions facing the tourism industry,
The declaration recognizes the importance of building tourism resilience to preserve the sustainability of the industry globally, and an agreement of this kind is formalized for the first time.
Key findings from the survey show that travelers are trying to make the most of their summer vacation, spending wisely, and peace and sustainability are extremely important to them.
WTTC Global Trends Report 2023 Reveals Encouraging Resurgence in Travel and Tourism Investment
As many as 142 countries out of 185 analyzed will surpass previous national records.
With his recent visit to China, Zurab Pololikashvili strengthened global tourism cooperation.
Global arrivals reached 97% of 2019 levels.
Europe leads, Asia is coming back
According to the analysis, East and Southeast Asia together will account for as much as 31,7% of the global share of international tourism demand in the first half of 2026...
If 2024 was the year "we're back to traveling," and 2025 was the year "we'll make up for lost time," then 2026 is looking more and more like the year of...
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