Switzerland "hides" autumn, the director officially denies it: The new campaign turns the season into a mystery

Why would the director of the national tourism organization have to publicly deny that his country is hiding autumn? It is precisely on this absurd accusation that Switzerland...

Author  Goran Rihelj

29. September 2026.
Why would the director of the national tourism organization have to publicly deny that his country is hiding autumn? It is precisely on this absurd accusation that Switzerland Tourism is building a new campaign for a season that is less recognizable to international guests than summer and winter. Below, we bring you how the campaign was conceived according to the official presentation for partners, why it started with an unsigned video, what role should...
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Author  Goran Rihelj

29. September 2026.