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Photo: Alexia Laiter, unsplash
For years, European tourism has been talking about extending the season, easing the pressure on July and August, and attracting guests in periods traditionally considered pre- and post-season. But new data suggests that there is more going on with September than just an extension of summer. September is increasingly becoming a distinct and market-strong tourist month. The British tourism organization ABTA has been reporting this trend for...
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