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Recently, a colleague asked me what storytelling is. The best and simplest definition is that it is the art of telling stories. Sell me a story, not a product – That is the mantra of storytelling. We can certainly learn the best about storytelling from global brands such as Nike, Apple, Coca-Cola, etc. So Nike doesn't sell sneakers, Harley Davidson doesn't sell motorcycles, while Coca-Cola doesn't...
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