Split brings together American tour operators specializing in special interest tourism

Split will host ADE 2026 at the end of April, an event that connects domestic service providers with American tour operators.

Photo: HIT Dalmatia DMC archive

Author  HrTurizam.hr

11. April 2026.

Split is from 22 to 25 April host of a business-tourism event Amazing Dalmatia Experience (ADE). This boutique event brings together around 35 domestic service providers and 20 carefully selected American representatives of travel agencies and tour operators specializing in special interest tourism. In addition to the FAM trip through Central Dalmatia, it includes a B2B workshop and a Trade Show.

Croatia and Dalmatia are increasingly attracting American tourists, who are looking for authentic experiences, top-notch gastronomy, natural beauty and safety. The American market has shown strong growth in recent years and a high position among important emitting markets, says HIT Dalmatia DMC, which is the event organizer in cooperation with the American Travel Show Marketing Group.

Dalmatia in the focus of American tour operators2 photo archive hit dalmatia dmc

Dalmatia in the focus of American tour operators5 photo archive hit dalmatia dmc
Photo: HIT Dalmatia DMC archive

"The upcoming business meetings of domestic service providers with American agents and tour operators at the Amazing Dalmatia Experience conference represent a strong incentive for further growth in the arrivals of American guests to Croatia and Dalmatia, especially on the eve of the inauguration of the first direct air route between the USA and Split. American agents play an extremely important, often key role in the premium, luxury and ultra-luxury travel segments, which is why the Croatian National Tourist Board continuously and systematically invests in developing cooperation with agents. We extend special congratulations to the organizer HIT Dalmatia DMC, which with this event further strengthens the international position of Central Dalmatia as one of the most desirable destinations for American guests when visiting Croatia.", she stated Leila Krešić-Jurić, director of the HTZ Representative Office for North America.

Author  HrTurizam.hr

11. April 2026.