Špancirfest as an example of destination management: It is not enough to attract guests, you also need to manage their movement

An example of good destination management practice.

Photo: Varaždin Tourist Board / Illustration: hrturizam

Author  Goran Rihelj

14. August 2026.
When it comes to organizing large events, the focus is almost always on the program, performers, attendance, and content. But the guest experience doesn't start when they arrive at the festival location. It starts much earlier, when they drive into town, try to find parking, get stuck in traffic, or think about how they'll get home after a few hours at the event. Up...
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Author  Goran Rihelj

14. August 2026.