Heading North: Scandinavia on the rise in tourism, "colder" vacations becoming an increasingly popular choice

SAS, a Scandinavian airline and one of the key carriers connecting Denmark, Norway and Sweden with the rest of Europe and the world, is recording...

Photo: Bruna Santos, Pexels

Author  Goran Rihelj

20. June 2026.
SAS, a Scandinavian airline and one of the key carriers connecting Denmark, Norway and Sweden with the rest of Europe and the world, is recording more than 10 percent growth in passenger traffic to Scandinavian destinations, while Sweden, Norway and Denmark had a record tourist year in 2025. Behind the growth is the increasingly important trend of "coolcations", i.e. travel to destinations...
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Author  Goran Rihelj

20. June 2026.