Repositioning Falkensteiner: A focus on four types of vacation motivation

Falkensteiner Hotels & Residences are repositioning themselves, and their goal is to become the leading hotel group in Central and Southern Europe. IN...

Author  Goran Rihelj

February 1, 2019.
Falkensteiner Hotels & Residences are repositioning themselves, and their goal is to become the leading hotel group in Central and Southern Europe. In 2018, Falkensteiner began the process of a comprehensive, strategic repositioning of the brand in order to continue building its position as the leading family group of holiday hotels in Central Europe. The offer of the Falkensteiner hotel group includes a total...
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Author  Goran Rihelj

February 1, 2019.