Are tourism boards ready to stop just promoting and start managing destinations?

Can a destination be regenerative if the organization that manages it continues to base most of its activities on the promotion and attraction of g...

Photo: hrturizam

Author  Goran Rihelj

8. June 2026.
Can a destination be regenerative if the organization that manages it still bases most of its activities on promotion and attracting guests? New research examines the role of destination organizations and concludes that regenerative tourism requires not only new strategies, but also a change in the way destinations are managed. In the past few years, regenerative tourism has...
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Author  Goran Rihelj

8. June 2026.