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Photo: TZ of Osijek-Baranja County
According to the latest research covering 2025 and 2026, there is a growing interest in supporting local communities and purchasing their products. One of the key trends in traveler behavior is the search for authenticity. Tourists are no longer satisfied with uniform offerings, but are looking for deeper interaction with local culture and tradition. The "Love Local" index, or the index that measures the tendency...
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