The first day of the PLACE2GO fair is marked by business meetings

The first day of the PLACE2GO fair traditionally includes a B2B day - a central meeting place for tourism professionals from the country and abroad.

This year's fair will bring together exhibitors and business visitors from as many as 27 countries across three continents. This business segment of the fair is intended for networking, exchange of experiences and creation of new business opportunities among key industry stakeholders.

The B2B day brings together representatives of tourist boards, agencies, hoteliers, transport companies, airlines, as well as numerous international partners and investors. Through pre-organized meetings, participants have the opportunity to present their products and services, agree on cooperation and open doors to new markets. This year, the business day will be attended by representatives from as many as 27 countries from 3 continents.

Everyone who happens to be at the fair in the morning hours will be able to hear the words of leading figures in Croatian tourism: Minister of Tourism and Sports Tonči Glavina, Director of the Zagreb Tourist Board Martina Bienenfeld, and Vice President of the Croatian Chamber of Commerce Andreja Vukojević, and the Mayor of Zagreb Tomislav Tomašević will also address the attendees.

Let's get to know Zagreb

Although all Zagreb residents think they know their city well, the organizers have prepared an interesting panel where they will have the opportunity to get to know it even better. The panel Zagreb City of a Million Stories, featuring the best creative guides and experts on hidden Zagreb - Josipa Šiklić (Purgerica), Iva Silla (Secret Zagreb), Đurđica Vitković (Kelnerice), Kata Barišić (Zagreb Time Travel) - will take you through stories you have never had the chance to hear before.

Slovenian green tourism as an alternative to blue

Why are more and more young people choosing green tourism and nature instead of crowded beaches? Representatives of the tourism sector from neighboring Slovenia: Urša Dorn, Urška Grobelšek, Sandi Kovačevič, Bojan Firbas and Dora Stvarnik will discuss this.

Who's that wire there?

And the most intriguing panel on the first day of the fair will be the relationship between influencers and the tourism sector. Whether influencing is a job or whether clients perceive it as "scamming" for free accommodation, you will hear from the influencers themselves, those who are so important when it comes to increasing visibility, and most often less important when they need to be provided with the conditions and adequately rewarded for good publicity. Whether this is so or is it just talk behind the scenes will be openly discussed by Croatian influencers Domagoj Sever, Adriana Karuza, Nikola Brzak, Ana Grzunov, Danijela Vukman and Laura Rogina.

The first Media marketplace in Croatia

A format often used by American trade fair organizers is coming to the PLACE2GO fair. Unlike the usual presentation of companies to the media, in this format, media and influencers will have the opportunity to introduce themselves to companies and directly agree on promotional activities. From 16 to 17 p.m., numerous large and small media outlets will be presenting themselves, one-on-one, to tourist boards, hoteliers, airlines and all other interested future clients.

The detailed program of the fair can be viewed on the website. www.place2go.org