Promotional video with John Malkovich achieves global reach

New promotional video of the Croatian National Tourist Board (HTZ) "Croatia - I Hear It's Beautiful" with a world-famous actor John Malkovich in the lead role, he recorded a significant international response and attracted the attention of the audience and professional public in numerous broadcasting markets.

In less than two months since the video was released to the public, the main, six-minute video posted on YouTube and its shorter teaser version, posted on the Croatian National Tourist Board's Instagram, Facebook and TikTok, have together recorded a total of 17,3 million views, according to the Croatian Tourist Board.

On YouTube, where the main six-minute video was posted, it has recorded more than 81.000 shares, more than 2.100 comments and over six million views, with the greatest interest shown by viewers from Now, Poland, Italy, Germany, Hungary i dr.

The shorter version, or teaser video, has been shared on Facebook more than 2.000 times, on Instagram more than 17.000 times, and on TikTok 1.500 times.

In addition to the achieved reach and engagement on social networks, the audience's reactions to the content of the video are also of special value. 

"It should be noted that many positive reactions, apart from the domestic market, also came from the global audience, which is viewing the video outside of the Croatian national and emotional context. For example, the response on Reddit is interesting, where the video sparked a spontaneous discussion among foreign users, with a number of positive comments highlighting its originality and humor. 

The strong interest of the audience is also evidenced by the large number of author reviews and reactions to the promotional video, which users independently published on YouTube. Some of these pieces of content have attracted tens of thousands of views. In them, the audience comments and analyzes the creative concept, script, humor, performance, and the way Croatia is presented, which shows that the promotional video has attracted attention and sparked interest and conversation outside the official channels of the Croatian National Tourist Board.", the HTZ points out.

The international visibility of the video is further confirmed by more than 260 media releases na 15 emitting markets, they add in HTZ, and the same were realized in the leading news media, including Kleine Zeitung, oe24, Courier, T-Online, RTL, NU.nl, Corriere della Sera, The newspaper, WP.pl, France 24 program, POP-TV, Delo, Dnevnik.si i Truth, as well as in specialized B2B media such as The Drum, Travel Weekly, Travel Market Report, Media Marketing, About Travel i TTG te lifestylemedia such as Falstaff, Stern, Panorama, HelloMagyar, Roadster i Travel Squire.