Promohotel in Poreč: more than 500 HoReCa brands and a focus on applicable knowledge

Poreč will host the 41st edition of Promohotel from February 11th to 14th, the international trade fair for food, beverages and tourism equipment, which has emerged over more than four decades as one of the key meeting places for the tourism and hospitality sector in the region.

More than 5.000 square meters of exhibition space in the Žatika hall will present: 150 exhibitors from seven countries, and visitors will have the opportunity to meet more than 500 HoReCa industry brandsThe exhibition area covers a wide range of products and solutions - from catering equipment, furniture and food products to digital, IT and management systems for tourist facilities.

In addition to the fair part, An important segment of Promohotel is the Education Point, an educational program focused on topics that are increasingly relevant to the competitiveness of the tourism sector. This year's program emphasizes digital transformation, marketing and the application of new technologies in business, but also interior design, sustainable mobility, the development of niche forms of tourism, and connecting tourism with cultural and natural heritage.

Special attention has been paid to practical knowledge, especially on the last day of the fair, when the program includes workshops on creating websites with booking systems, video content for social networks, the basics of SEO, using artificial intelligence and tools like ChatGPT, and understanding the role of digital channels in the guest decision-making process.

Promohotel traditionally attracts great interest in gastro segment, where chefs and brands present modern approaches to food preparation and adapting the offer to the expectations of today's guest. It is this combination of education, products and examples of good practice that makes the fair relevant for facility owners, managers, chefs and other professionals in the HoReCa sector.

The fair is held with the support of the City of Poreč-Parenzo and numerous institutions, and Admission is free with prior online registration., which additionally confirms its role as an open platform for the exchange of knowledge and experiences in tourism.

"Promohotel is the announcement of the tourist season in Poreč and an international fair that has long proven that our city can organize large fairs and events with quality. Thanks to its long tradition, Promohotel has grown over the years into other fairs in Poreč and the Žatika hall. I congratulate the organizers on their continuous work and bringing new products and brands, and I thank the entire Promohotel team and the Štiković family who started it all. The city of Poreč remains a strong partner to entrepreneurs and the economy, which we confirm through this fair.", said the mayor Loris Peršurić.