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One of our main tourism problems is seasonality, and the solution to the problem is precisely high-quality and diverse content in which we need to beautifully package authentic, unique and credible stories. With authentic stories, which we are rich in, we must be and sell what we are – Croatians. Simple, right? And yet, we do everything wrong and the opposite. Everyone swears by the pre- and post-season, and we fall for the first one....
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