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Someone is fighting to maintain the status quo, while others are fighting against the status quo. This is precisely the difference between the successful and those who strive for development and others who stagnate, i.e. fail. The easiest thing to say is that there is no money, and the status quo cannot be maintained, while those who are proactive are always looking for a solution to the problem and are actively fighting in the market, and the same is true when we talk about attracting money from various EU funds.
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