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Franchises and franchise business have become an equal and equitable model in thinking about entrepreneurial activity today, which was not the case a few years ago. This is supported by the fact that it is three times safer and more sustainable to start a franchise business by purchasing a franchise than to try to build a brand from scratch.
The first manual for existing and all future franchise entrepreneurs will certainly contribute to the further popularization of franchises: "FRANCHISE BUSINESS FROM IDEA TO SUCCESS", by Dr. sc. Ljiljane Kukec and Ph.D. Saše Petra, who was presented yesterday in Zagreb, at the first Franchise Club held in the premises Swiss School of Business and Management in Zagreb.
The book, as stated at the presentation, provides a very readable, comprehensive overview of franchise business from various perspectives, as well as guidelines and instructions for anyone who wants to not only enter but also succeed in the world of franchise business.
Za Dr. Kukec passion is still the main driver of entrepreneurial activities. The second part of the challenge for the franchisor is how to prepare yourself in choosing someone who will know to inspire or convey and spread and develop your basic business idea. That is why this Manual starts from the very basics and main concepts, through how to develop a franchise and what to look out for, to advice and clear instructions on all the rights of both the giver and the recipient, from a clear definition of what contracts should contain and how to prepare and establish relationships with suppliers.
When we talk about franchises, we are actually talking about brands. Because every franchise identification is related to the brand, its strengthening and expansion, or the way in which the brand is spread, he pointed out. Dr. Peter at the presentation. The key to a brand, and thus to a franchise, is trust - in the product, service and quality of the organization, pointed out Dr. Petar.
In addition to numerous very useful and applicable information related to franchise business, the Handbook also presents four franchise entrepreneurs and their inspiring entrepreneurial stories through franchise stories - these are: Dog&Style, Children's Escape Room, Body Creator and Colak Franchising Consulting Group.
Andrija Colak, owner of Čolak Franchising Consulting Group and co-founder of Surfnfries, believes that one of the important things to pay attention to is the regulation of intellectual property, or copyright protection, in the process of expanding a franchise. Although the modus operandi for entrepreneurs is to manage and create their own success, it is good to build a business model with advisors and refine additional business.
Zhenya Moskaliev, the owner of the Dog&Style franchise, believes that dedication to the idea is another guiding principle of franchise development. Born out of the founder's passion for pets, the initial idea quickly gained a wider context and now the system is 3in1, i.e. in addition to food and equipment for pets, it also has a veterinary clinic and a dog grooming salon in one place.
Croatian Franchise Association FIP and the first business radio Poslovni FM, after the establishment of the first, unique franchise award on the Croatian and regional market FRANCHISE BRAND LEADER AWARD, they started franchise club, an umbrella place for the permanent gathering of the business community and all those interested in franchises and franchise business.
Photo: Marinko Nikolić
