Destination magazine Via Slavonia and Baranja presented: focus on activities offered by the destination

Yesterday in Osijek presented novi destination magazine Via Slavonia and Baranja, which was created in the production Osijek-Baranja County Tourist Board i Osijek-Baranja County, in collaboration with local journalists, guides and tourist boards.

According to the words Ivana Jurić, director of TZ OBŽ, a new destination magazine intended to inform guests who came to the destination itself and they don't ask more accommodation service, but the activities offered.

Following examples from other countries and regions, easy-to-read, "seasonal" printed material has been prepared and can be found in the rooms so that the guest can be informed while resting and preparing for a tour of the destination.

"The intention is to interest guests who come for the first time on business and/or to visit a part of the destination in returning for another arrangement. Experience in the sector shows that guests still prefer paper editions." allegations Ivana Juric, Director of the OBŽ Tourist Board.

The first issue of the magazine is focused on the offer of the destination, while the following issues will include interviews with the creators of the offer.

It contains information about the offer with an emphasis on experiences, such as the offer of museums, visitor and reception centers, restaurants, active vacations, wineries and other providers, but also interesting information about the destination itself.

Thus, the magazine includes articles about top experiences offered by Osijek, Đakovo, Baranja or the Erdut Danube Trio, as well as the secrets of preparing a good fish stew, purchasing the best brandy or kulen, and activities for the family on sunny and rainy days.

Two issues of the magazine per year - circulation 20.000 copies

The plan is to issue numbers that cover the season from May to October te from November to April. The circulation in Croatian is 20.000 copies, and production of the English edition is underway. 

The magazine is currently being distributed to larger accommodation facilities and tourist boards in the Osijek-Baranja County, and all interested bidders can contact the tourist board in their area to receive their copies. 

The editor-in-chief of the magazine is Ivana Rab Guljaš, a famous journalist from Osijek, and the author of the design Marko Jovanovac from Symbol studio.

Osijek-Baranja County has been continuously recording growth, which is reflected in the 9,50% increase in the number of overnight stays from the beginning of the year to date, compared to the same period last year.