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New Year. A new start. A new challenge. New web (coming soon), New projects. New business model - Content subscription, higher quality content... and the new logo of the HrTurizam.hr portal rounds everything off perfectly. The agency is behind the new visual identity of the portal Lloyds Digital from Labin.
When creating the visual identity, the goal was to achieve simplicity and transparency in communication with content consumers.
"The inspiration for the new logo came from a combination of globe and space concepts. Why those motives? It is a portal, the existence and communication of which would not be possible without the Internet and the transmitter located in the atmosphere. With the desire to emphasize the brand name hrturizam.hr", He states Marijana Smolic from Lloyds Digital and adds that as a next step they have chosen to include the coordinates of Croatia on that same globe.
The typography in the logo is sans serif. In the final typography selection, the edges are rounded to achieve harmony and organic form, as with the logo itself.
"I really identified with the new logo at first sight or as they say, love at first sight. Global, synergy, togetherness and pushing forward are some of the associations communicated by the new visual identity. Suffice it to say about the Lloyds Digital agency that they create top-notch digital products for global clients from Labin and that they are one of the best Croatian development companies. Just look at their portfolio and previous work, their rating on the leading global B2B review service, Clutch.co, and everything is clear to everyone. We can be proud to have an agency like this in Croatia, which is a global competitor. Take advantage of their knowledge, they are here, in your backyard." points out Goran Rihelj, owner and editor-in-chief of the HrTurizam.hr portal.
The main and most common color of the logo is dark blue. Blue is the color of the sea and the sky and is often associated with depth, expertise and stability. It symbolizes loyalty, wisdom, trust and intelligence. It is considered beneficial for the body and mind, is strongly associated with peace and creates a calming effect that is closely related to reading, because then we calm down and relax.
"The rotation of Croatia to the right draws the background from the Croatian script from left to right, and at the same time shows forward movement, progress and fluency. Considering that this is a portal with many professional articles, it was logical that the logo visually leads to the continuation of the story. We connect the circle and the triangle with simplified geometric shapes. The connector alludes to an arrow with infinite movement and action, and the cut off part leaves room for new knowledge and insights, and adapts to the tourism market, which is very changeable. It can also be identified with a signpost and travels that are closely related to one segment of tourism", emphasizes Smolić.
Find out more about Lloyds Digital Agency HERE
1728 professional and quality articles per year. That's the value we deliver.
In order for niche media to be self-sustaining, the same trend of locking continued during the pandemic and will continue in the future, both on the global and domestic media scene. That's how we at the HrTurizam.hr portal have decided to change our business model, and from 01.01.2022. year, all content will be available only to content subscribers.
Being at the source of information means always being at an advantage, and quality information and knowledge have always been an investment, not an expense.
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We sincerely hope that the HrTurizam.hr portal has justified your trust over the past six years and will continue to do so, especially in the new year of 2022, when the recovery of the tourism sector is just beginning.
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