Maja Vikario: Guest trust is built today through transparency

What builds guest trust when booking online today? After this year's Booking.com European Accommodation Barometer showed that Croatian...

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Author  Goran Rihelj

1. August 2026.
What builds guest trust when booking online today? After this year's Booking.com European Accommodation Barometer showed that the Croatian accommodation sector remains optimistic despite numerous challenges, another interesting message emerges from the research. In an era when online bookings form the backbone of accommodation sales, the issue of trust is becoming as important as price...
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Author  Goran Rihelj

1. August 2026.