Play NZ - a great new campaign from New Zealand focused on the gaming community

Challenge: How to promote a tourist destination to the younger population and the gaming community and create a motive for them to come? The result is logical and natural, for...

Author  Goran Rihelj

26. August 2020.
Challenge: How to promote a tourist destination to the younger population and the gaming community and create a motive for them to come? The result is logical and natural, right? How else but to make a game. New Zealand did just that. New Zealand in its new campaign "Play NZ" invited tourists to meet and explore some of New Zealand's greatest attractions in a totally different...
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Author  Goran Rihelj

26. August 2020.