PLACE2GO brings together the global and international scene of tourism professionals and travel enthusiasts

PLACE2GO, the only tourism fair in Croatia, brought together more than 200 exhibitors from 20 countries on four continents this weekend and attracted a large number of domestic and foreign visitors.

At the Zagreb Fair, visitors had the opportunity to get to know the diverse tourist offer and participate in a rich program of panels, workshops and presentations. This year, exhibitors from Madagascar, Germany and Kosovo participated in the fair for the first time, while representatives from Finland and Spain attended the business section for the first time. The fair was divided into two parts, B2B Friday, intended for networking of tourism professionals, and B2C weekend, which was open to the wider public.

Inspiration for travel and business opportunities

"PLACE2GO is not just a fair, but a journey through the cultures and destinations of the world. This year we brought together exhibitors from 20 countries, and the fair was full of business opportunities, travel adventures, valuable prizes and various interactive content. We are already excited to announce the next edition, which will be held from 13 to 15 March 2026, again at the Zagreb FairShe said Damjana Domanovac, director of the PLACE2GO fair. 

The PLACE2GO fair attracted the attention of visitors with its diverse offer of destinations and unique travel experiences. Algeria presented itself to visitors with the aim of connecting with Croatian tour operators, while adventurers were particularly interested in the offer Madagascar with its unique nature and Antarktika as the ultimate frontier of research. In addition to exotic destinations, Croatian destinations such as Abbeys, which attracts visitors throughout the year. One of this year's novelties was Travel Market, where visitors could buy travel packages at special fair prices, and special attention was paid to the youngest. In cooperation with the portal Family Welcome, creative and educational workshops were organized in the children's corner, where children learned through play about topics such as water conservation, learning about the underground and above-ground world, the protection of marine organisms, and large carnivores.  

Travel stories and first-hand experiences

This year, the fair stage was a place where inspiring stories and unforgettable experiences intertwined. During Friday, a series of panels were held on key topics in the industry, including sustainable tourism, digitalization, travel innovation and adapting the tourism offer to new generations of travelers, which were discussed by: Luka Kalember (Ban Tours Yachting), Damir Abazović (Brand Manager Royal Caribbean Adria), Igor Odak (MSC Cruises), bloggers Kasandra Draganić („Across Croatia with a Fork“), Sandra Rončević („About Salty & Sweet: About Everything“), Vedran Bošković (“Spiced with Love“), Matilda Ljuština, owner of Favola Catering, Lucija Jukić, director of sales and marketing at Jadran hotels, Aleš Topolšek, marketing manager at Hotel Sava Rogaška, Kristina Krstinić, hotel manager at Hotel Bellevue, Lošinj Hotels & Villas, Zdenko Bašić, multimedia artist who worked at the Museum of Forgotten Stories, Marko Španjol, curator of the Chocolate Museum, Andrea Golubić from the Museum of Laughter, Boris Trupčević, Mirela Hrovatin, Tvrtko Barun, Nikola Cik, Lana Jukić, Sandra Paović, Danijel Lazov, Slaven Škrobot and Siniša Kekić (Travabled). 

Goran Milic He captivated the audience with anecdotes from his rich career, especially about the documentary series "What's up Japan", during which he also spoke about cultural differences, comparing them to those in Europe and the region. Domagoj Sever he was delighted with stories from the Philippines, while Joseph Novosel, better known to some as Dear Leader Joe shared his impressions of Los Angeles, showcasing the size and dynamism of this impressive city. He brought visitors closer to the contrasts from enjoying the glitz of Hollywood to the dramatic scenes of the aftermath of the fires. Numerous panels, from sustainable tourism to digital innovations, provided an insight into the future of travel, and visitors enjoyed the diversity of the program, from gastronomic tastings to adventure stories. During Saturday and Sunday, they shared their travel experiences with the audience and Putoholics, Ivan Vuković, Goran Jović, Iva Znaor, Sandra Petrač, Bruno Šimleša, Milan Majerović Stilinović, Patricia Lacković, Dragan Petric, Twotravelcroats and many others.