Pete Radovich, CBS Creative Director: The promotion that football has brought to Croatia is priceless

Tell the story in a way that creates an emotional connection with the people you need to reach, rather than pushing your product, said Pete Radovich,...

Author  Goran Rihelj

22. September 2018.
Tell the story in a way that creates an emotional connection with the people you need to reach, rather than pushing your product on them, said Pete Radovich, creative director of CBS, winner of the most prestigious awards in the world of marketing and communications at one of the most visited panels, 'What does Croatia mean to the brand?' at the Weekend Media Festival held in Rovinj, and added: "Of all...
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Author  Goran Rihelj

22. September 2018.