Content personalization as a leading strategy for hotel brands

Personalization has become one of the primary digital strategies in the tourism sector. At least that's what many tourist companies claim. But is it per...

1. August 2019.
Personalization has become one of the primary digital strategies in the tourism sector. At least, that's what many tourism companies claim. But whether personalization is really implemented into the digital structure of online platforms, we will check in an analysis of emails, landing pages and ads conducted by the website Hospitality Net. Airbnb Airbnb has invested heavily in artificial intelligence...
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1. August 2019.