Personalization is the new "P" in the hotel industry

Hotel 2020: "The Paradox of Personalization" is the title of a report published by IBM Global Business Services in which they state that with the increase in conc...

Author  Mirjam Jukić

1. March 2017.
Hotel 2020: "The Paradox of Personalization" is the title of a report published by IBM Global Business Services in which they state that with increasing competition between major hospitality players, the personalization of the guest's hotel experience is the one and only advantage that will decide who will survive in the market. In other words, personalization and adaptation to each guest will no longer be an option, but will p...
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Author  Mirjam Jukić

1. March 2017.