Valamar offers hotels and campsites access to its sales network and loyalty program

At a time when accommodation distribution costs and dependence on global OTA platforms are becoming one of the biggest challenges in the hotel business, Valamar has introduced a new partnership model that opens its sales and marketing capacities to other hotels and campsites in Croatia.

Valamar offers a new partnership model for hotels and campsites in Croatia which by contracting sales and marketing service can become part of the largest sales and marketing system in Croatian tourism. 

Valamar is a leader among tourism companies not only in Croatia but also globally in terms of strength. direct salesValamar generates over 450 million euros in total revenue annually, of which around 65 place achieved through direct sales to individual guests thanks to continuous investments in digital technologies, marketing, loyalty program and revenue management, while reservations achieved via Booking.com make up only about 10 percent.

Since the commissions of global OTA platforms are up to 18 percent, the increase in direct bookings represents one of the greatest potentials for reducing distribution costs and increasing the profitability of hotel and campsite operations.

By introducing the service Partnered with Valamar, selected hotels and campsites will for the first time gain access to the Valamar.com platform, the largest independent accommodation booking platform in Croatia, which annually attracts over 7 million visitors and generates 250 million euros worth of individual reservations at Valamar hotels, resorts and campsites. 

Partnered with Valamar is a collaboration model that allows hotels and campsites to maintaining one's own identity, brenda i self-management, while Valamar takes over sales, revenue management, digital marketing and distribution. 

Ivana Budin Arhanić: Professional management available to independent tourist facilities

Valamar partners become part of the Valamar offer loyalty programmeand which already now counts almost 800.000 members, they achieve better visibility in key markets, a greater share of direct bookings and reduced dependence on global distribution channels, all without major investments in their own technology, marketing and sales capacities.

"There are a significant number of top-notch hotels in Croatia with authentic character and excellent guest experiences. We want to provide them with access to the largest domestic platform for direct accommodation sales and introduce them to loyal Valamar guests, among whom as many as 30% are repeat guests, while fully preserving their identity and independence.She said Ivana Budin Arhanić, member of the Valamar Management Board.

She added that through cooperation, partners also get the option of contracting. additional services Valamar, such as product and service development, preparation for new hotel openings, food and beverage improvements, staff training, or ancillary services such as laundry and procurement.

"Knowledge and quality of professional management in tourism, as one of  the key advantages of Valamar become available to independent tourist facilities, which in the long term creates added value and a stronger quality of the tourist offer in Croatia". Budin Arhanić states.

Partnered with Valamar is intended for investors or owners of successful four- and five-star hotels or campsites and minimum 50 accommodation units in attractive tourist locations that regularly achieve high guest satisfaction ratings and offer quality amenities such as restaurants, swimming pools and wellness, sports, MICE and family vacation amenities.

Franchise model

For partners who want to operate under one of the Valamar brands has been developed and franchise model which requires the full implementation of the brand's products and services, i.e. design and service standards, and integration into Valamar's operating system. Thus, Valamar offers its partners several forms of cooperation from "Partnered with Valamar", which allows you to retain your own identity while using Valamar's sales and marketing infrastructure, up to full integration into one of Valamar's brands.

Valamar today manages 37 hotels and resorts and 15 camping resorts in Croatia and Austria.

Valamar hosts over 1 million tourists annually. Through continuous investments in the development of its portfolio, people, service quality and destination, Valamar has successfully achieved double-digit annual business growth and is recognized as a leader in the sustainable development of Croatian tourism.