Why Dubrovnik's Park & ​​Ride is already one of the most important tourism news stories of 2026

There is one big misconception in tourism. People often think that tourism begins when a guest arrives at a destination. But the reality is different. Tourism begins...

Photo: Geio Tischler, Unsplash / City of Durbovnik

Author  Goran Rihelj

February 25, 2026.
There is a big misconception in tourism. People often think that tourism begins when a guest arrives at a destination. But the reality is different. Tourism begins much earlier - at the moment when a guest plans their arrival, searches for information, assesses where to park and how simple, clear and predictable the whole process will be. That is when the real experience of the destination begins to form. Destinations that...
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Author  Goran Rihelj

February 25, 2026.