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Photo: Kvarner.hr
The story of the "branding" of family accommodation begins with a well-known marketing theory according to which a product or service of a certain quality - demanded by a certain segment of the market / consumer - must be specially marked in order to be recognizable in the "sea" of similar offers. The first step in this process is the most difficult, the most extensive and the least visible, and it implies as precise as possible...
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