Overtourism: are we warning or further stimulating demand?

More warnings, more reservations.

Author  Goran Rihelj

7. April 2026.
More and more examples show that warnings about overbooked destinations do not reduce demand, but increase it. The reason is simple: in the attention economy, visibility generates interest, and interest generates arrivals. The key question is therefore no longer how to reduce tourism, but how to manage it. That's why the key question is no longer how to reduce tourism, although a better formulation is how to put tourism...
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Author  Goran Rihelj

7. April 2026.