OECD sends a clear message: the future of tourism will not be decided by marketing, but by management

Tourism has become too big to be left to its own devices.

Photo: stock photography

Author  Goran Rihelj

3. July 2026.
Tourism has become too big to be left to itself. This is the key message of the new OECD report, a document that redefines tourism from an isolated economic activity into a horizontal public policy of the first order, one that directly shapes the real estate market, local infrastructure and the quality of life of the local population. The OECD says that the next phase is not achieved by promotion, but by being able to...
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Author  Goran Rihelj

3. July 2026.