Artupuncture - Zagreb's art therapy begins

Second edition Artupuncture, a unique project Zagreb City Tourist Board and partners, starts on September 15th. So, from next Thursday present as many as 23 art projects each of which in its own way provides art therapy to Zagreb and revitalizes the city.

The project is conceived as a platform for culture and art, where joint artistic activities at specific points in Zagreb aim to awaken its vital energy. The premiere edition of Artupuncture took place in September last year, and the Zagreb Tourist Board is implementing it in cooperation with partners, thus uniting, various artistic events in Zagreb.

"Artupuncture is a unique project of the Zagreb Tourist Board and partners, which has been joined by numerous participants with their programs, and through which we place additional emphasis on the cultural tourism of our city. Namely, more than 40% of all trips in Europe are motivated by some cultural event, program or incentive, therefore, Artupuncture, by connecting culture and tourism, places emphasis on the area of ​​contemporary culture, i.e. the development of the cultural offer and positioning of the city of Zagreb as a creative center and destination of the urban cultural scene in this part of Europe", said the director of the Zagreb Tourist Board Martina Bienenfeld.

The program of the second edition of Artupuncture consists of 23 program leaders, which is more than double the number of last year's premiere edition. Bienenfeld particularly emphasizes how, through Art Future - the first exhibition of digital art in augmented reality in the whole of Southeast Europe, Zagreb stands alongside cities such as Berlin, New York, Toronto and Hong Kong, world leaders in digital art.

"Through exhibitions, interventions, discourses or socializing, Zagreb's art collectives and organizations, artists, partners and visitors have established autumn as a time for awakening awareness of the value of creation, thereby providing Zagreb with art therapy. By affirming art in society, we affirm Zagreb as a city of art and culture, therefore, I would like to thank all partners for recognizing our initiative and joining in the realization of Artupuncture, which strengthens Zagreb's year-round offer.", emphasized Bienenfeld.

This year, in addition to some of the most important names on the independent scene such as the Academy of Fine Arts, the Croatian Society of Fine Artists and Lauba – House for Art and People, six city institutions also joined the project: the Museum of Contemporary Art, the Museum of Arts and Crafts, the Peščenica Cultural Center, the Maksimir Cultural and Information Center, the Trešnjevka Cultural Center and the Dubrava National University.

"I am pleased to see that this year the city institutions have also joined in, and thus the maintenance of this project truly encompasses the entire city. I extend my warmest congratulations to the organizers, the Zagreb Tourist Board and the partners who will greatly contribute to the tourist offer of the City of Zagreb with this unique artistic platform and transform it into a unique center of urban culture in the coming month.", said the Deputy Mayor of the City of Zagreb, Luka Korlaet.

We would like to emphasize that this year's edition of Artupuncture brings 15 new art projects, which are: Art Bubble; Art Future; ART in my KVART, ART by KNAP!; Artupuncture in Dubrava; Reading the city; Exhibition on the road; Karas + Kvart; Love in the sun - solar projection "Love around the world"; Boris Bućan, noisy in the Mediterranean - Playful Petar Dolić Dijonizijski dance on Gvozd; MUO on Mažuranac; Buds; World of robots; "Gotta go!" IK Hommage to Ivan Kožarić; Trešnjevka wakes up! #3 and 30 scenes for 30 years of Croatian independence.

Of course, last year's partners who have prepared new editions of their books are participating in the program. eight art projects: ALU Perspective 2; Art & City; Art Zagreb 2022; Ilica Gallery: Open Book; Ilica Project: Q'ART – BUJAN RUJAN; Gallery Rally; 36 Mountains Festival and the 57th Zagreb Salon "We Appeared as a Strategy of Eternity" where the grand opening of Artupuncture will also take place.

Artupuncture lasts until mid-October, and details of individual programs are available on the website. www.artupunktura.hrYou can also download the materials using the QR code: