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Newrank, one of the largest social data analytics companies in China, recently published a report on social networks. One of the main trends indicated in the Newrank report is the increasing amount of large WeChat KOL campaigns (key opinion leaders). Thus, between 2017 and 2018, the amount spent on WeChat KOL campaigns greater than RMB 100.000 jumped from 40% to 58% of total KOL investment...
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